Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media

This was a pre-conference session at EDUCAUSE.  Since we are working on a social media strategy at TCC I thought it might be a good idea to get some different perspectives on this topic. What I found most interesting about this session was hearing from different educators from around the country "busting" some myths around social media 

One presenter talked about her usage of social media as a tool to market the Bowen School of Law at the University of Arkansas. In this role she is able to interact with students that are interested in the college. One of the myths she "busted" was that it really isn't necessary to separate yourself from your "brand". She felt it is important to be yourself when interacting with people via social media as it helps build connections.  http://www.slideshare.net/marleysmom1/marketing-myths-for-sm-use-in-highered

Another presenter is a student who actively uses social media for her online classes. The primary myth she "busted" is about building real relationships via social media.  She commented how she has developed the same kind of relationships in her online class Facebook groups as she had in her face-to-face classes.  

What do you think about these myths?